Our Story

Head Digital Works is one of India's oldest online skill-gaming company that develops and operates platforms like A23 Rummy, A23 Poker and Adda52 Poker. A23 has over 80 million registered users across India and is the first-ever website to launch the classical Indian Rummy. A23 is on a mission to promote Rummy and Poker as a professional game and create a community of skilled gamers.

From a garage start-up in 2006 to becoming one of India's leading online skill-gaming portals, Head Digital Works has consistently been in an elite breed of "young businesses' that has been highly profitable for over a decade. We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.

ceo

Head Digital Works was started with a pioneering spirit that continues to define us. We didn't just enter the Real Money Gaming market in India; we helped create it. Today, that legacy fuels our ambition to not only lead the industry but to constantly elevate it.

We strive to earn our position as a market leader on a daily basis. Our non-negotiable pact with players is delivered through robust safety tools, clear communication, and a proactive approach to user well-being. It is also earned through an unwavering commitment to ethics-led marketing. In an industry of rapid growth, we choose to grow sustainably by building genuine, trust-based relationships, not fleeting transactions.

Our forward momentum is driven by relentless innovation. We empower our creators and engineers to challenge convention and think beyond the current landscape. We are exploring new frontiers in technology and design to build immersive ecosystems that offer more than just a game—they offer a community, a challenge, and a world-class entertainment experience.

Looking ahead, our ambition is clear: to be the primary architect of the future of digital entertainment. We are making bold investments in the technology and talent required to bring our most audacious ideas to life. The landscape of gaming is evolving at a breathtaking pace, and we are proud to be the ones leading the charge.

Siddharth Sharma, CEO, Head Digital Works

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